What is a brand? Our definition is that it’s a vision others can see too. We’re here to help bring your vision to life for both your staff and your customers. To do this we need to build your brand from the inside out so that it’s authentic to you, relevant for your audiences and practical to sustain.
We work closely with your internal team to create a brand platform that expresses your reason for being, your mission, and your values. It should serve as a rallying cry for the organisation, capturing its direction of travel. And it should be a genuinely useful point of reference for day to day decision-making, guiding and inspiring communications, product development, staff behaviour, and environment.
Typical tasks include stakeholder consultation, brand audit, brand workshops, brand platform, naming, brand architecture, messaging and tone of voice.
We all know that it’s not just about what you say that matters, it’s what you do that really counts. Experiences are where brands can really connect with audiences, and compete in the market. Service design provides a way to examine and shape those experiences to ensure that they are both effective and right for the brand.
We help to design innovative new services and improve existing services. Our process involves defining and visualising the customer experience, and how your business needs to change to deliver it.
Every business is different, and every project is too. We use the right tools for the job, which might include: modelling your customers’ and staff needs with personas and scenarios, creating compelling propositions for future services, customer journey mapping, and blueprinting services in detail.
Our aim is to create a visual language that’s just right for your brand, crafting unique assets that make sure you are remembered and stand out from the crowd.
Our designers and strategists work hand in hand from the start of the project, offering a powerful combination of left and right brain thinking.
Typical services include logo design, campaigns, graphic toolkits, illustration, photography and brand guidelines. We work closely with our network of production experts to deliver the printed and digital products you need.