Business Smart: Supporting childminders in business

In September 2017, universal free childcare doubles to 30 hours. This presents childminders with a huge business management challenge. Business Smart is an online business toolkit for childminders created by the Professional Association for Childcare and Early Years in association with Lloyds Bank. It helps new childminders gain the business skills they need and supports all childminders in reviewing their commercial sustainability in the context Read more…

Folly Farm: Joining up experience and communications

Folly Farm is the biggest zoo in Wales. But while it started out as a farm, it’s now a substantial award-winning family attraction encompassing a vintage fairground, numerous play areas, and a world-class zoo. They contacted us to help develop their brand narrative and make sense of a confused offering. We worked with the senior management team to develop a Read more…

Research for ‘Branding. In Five and a Half Steps’

I was delighted to be asked by Michael Johnson of Johnson Banks to assist on his new book Branding. In Five and a Half Steps, just published by Thames & Hudson this Autumn. For me, it was more than a joy to spend days immersed in branding case studies. But what’s important is that this is a book that seeks Read more…

Bioregional: Stories of successful sustainable development

Bioregional is a fascinating organisation. It champions a better, more sustainable way to live. Working with partners it uses its One Planet Living principles to create better places for people to live, work and do business. We were asked to design its Annual Review which tells some of the success stories and outlines its tried and tested approach. Creative lead: Read more…

PACEY: Supporting the transition from childcare to school

Starting School Together is a DfE funded initiative that facilitates dialogue between childcare professionals, families, and teachers, focussing particularly on disadvantaged children and children from BME communities. Across four pilot sites, families will be supported with toys, resources, face-to-face meetings and online support to help their children prepare to start school. It is hoped that this approach will then be Read more…

St John’s Smith Square: Rediscovering a cultural gem

St John’s is an ornate baroque church designed and built by Thomas Archer some 300 years ago. Tucked away in Smith Square, midway between Tate Britain and Westminster Abbey in the heart of London, it has an exceptional acoustic and has presented some of the finest classical choirs, chamber orchestras and period instrument groups. While St John’s has a loyal Read more…

Copenhagen Primary School: Capturing a spirit of adventure

Don’t be fooled by the name, Copenhagen Primary School is nestled on the canal-side behind Kings Cross station, adjacent to Kings Place and the University of the Arts. The school needed a stronger identity to express its diverse culture and central London spirit and become more visible in its location. When we first visited the school, we were struck by Read more…

Toot the Tiny Tugboat: Helping a young brand set sail

Lupus Films has created the charming new animated series Toot the Tiny Tugboat. Adapted from the book Toot and Pop! by Sebastien Braun, the series is aimed at three to six-year-olds and will be broadcast by Channel 5 in the autumn. A central vision is essential in guiding the translation of any series or book into successful merchandise and licensed Read more…

People’s Trust for Endangered Species: Activating wildlife-lovers

Many people don’t realise that one in ten British species faces extinction, and that hedgehogs and dormice could soon be gone for good. With its tens of thousands of volunteers across the UK, People’s Trust for Endangered Species monitors these species and takes action to protect them. Emily Penny and Phillip Southgate were brought on board to help the charity Read more…

Creative agencies: Marketing support for the short and long haul

Emily offers ad hoc marketing and new business support and coaching for creative agencies, large and small. Sometimes it’s about figuring out the agency’s positioning and offer, and other times it’s about specific support on a big pitch or marketing initiative. With plenty of insight from working in client services and new business development at leading London design agencies, recently Read more…

Family and Childcare Trust: A new symbol for family

The Family and Childcare Trust is a charity focused on making the UK a better place for families. Following a merger, it needed a new visual identity to improve awareness and recognition of the organisation in a crowded sector. Emily Penny and Phillip Southgate worked with the senior management team to develop a brand that would be pioneering, dynamic and Read more…

Together Design: Web strategy for a growing agency

In 2013 Together Design had been in business for ten years, and over that time had developed a fantastic portfolio and a talented team of people. The agency needed to make it easier for current and prospective clients to browse the best of its work, and understand its core philosophy and services. Working closely with the in-house team, Emily devised Read more…

Culinary Anthropologist: Signature branding for a food consultant

Culinary Anthropologist is the brand name for food teacher and consultant Anna Colquhoun. She came to us needing a brand identity that would help her to promote the consumer side of the business while at the same time expressing her expert credentials. We distilled the brand message, focusing on her core belief in good, seasonal, home-cooked food, and created icons Read more…