Don’t be noisy, be interesting.
Strong brands are simple.
Powerfully simple.
That might sound easy but it’s hard. It demands brutal focus and genuine alignment. With an outside perspective, we find your brand’s truth and build your confidence to express it.
Brand strategy
Defining your brand together: what you stand for and how you want to compete
Brand naming
The start of your story: making it meaningful, memorable and easy to say
Brand voice
Choosing your words carefully: finding the right personality for your brand
Copywriting
Reaching your audience: words with clarity and authenticity
I'm Emily Penny, chief trouble-maker around here. A DBA Expert and past D&AD judge. I've spent over 25 years in verbal branding – working with hundreds of creative agencies, consultants, and social innovators on their narratives. You see, when expertise is your product, your words need to work harder. With a team of handpicked writers and strategists, we position your business so you're (finally) noticed and remembered.
Fully Saturated examines agency positioning. It lifts the lid on who’s really being brave, which studios are making us look twice, and what’s holding back the rest of the pack.
BrandStrand® is our brand positioning framework, used to quickly uncover the foundational ingredients of your brand promise
“Everybody loves the new mission statement. So grateful for your work.” — Sussex Innovation Centre
If you’re on a mission to reshape the world, we’ll be in your corner.
Groundbreaking, rule-defying businesses make us tick.
Who we've worked with:
