Becolourful helps businesses evolve from ‘product’ to ‘brand’. It's about having a clear point of view about what you do. It's about being interesting.

About me

Emily Penny

Becolourful was founded by me, Emily Penny. I've studied marketing, fine-art and writing, and spent 20+ years in branding, working with high street names and growing businesses in culture, retail, food and drink, beauty, tech and non-profit. For me, it's all about the core idea.

Thoughts

Being creative, a seasonal message
Thought: Being creative, a seasonal message
How strong is your brand name? – The results.
Report: How strong is your brand name? – The results.
Why branding for start-ups is deeper than just packaging
Thought: Why branding for start-ups is deeper than just packaging

Work

Good Science Beauty Good Science Beauty Brand naming + messaging
WISH YOU WERE HERE WISH YOU WERE HERE Campaign Identity
Wonderfill Wonderfill Naming + branding
Kindling Kindling Naming

What I do

I consult on brand strategy and voice, helping to refine established businesses and define start-ups.

Who I've worked with

Nonprofits

Copenhagen School
Design Collective Chichester
Family & Childcare Trust
One Garden Brighton
People’s Trust for Endangered Species
Professional Association for
Childcare & Early Years
St John’s Smith Square

Enterprises

Bioregional
Catherine Barnes Artist
Car & Away
Clydey Holidays
Culinary Anthropologist
Department Store for the Mind
FilmFixer
Folly Farm
Forster
Good Science Beauty
Hopscotch
Jack Media Agency
Kindling
Life Size Architecture
OnePlace
Toot the Tiny Tugboat
Wonderfill

Creative agencies

Almighty
Alphabetical
Brand Ethos
Carter Wong
Designers Anonymous
Decide
Dusted
Family (& Friends)
Filthy Media
Frank Bright & Able
Johnson Banks
Interbrand
Nu Creative
Pemberton & Whitefoord
Together Design

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