It was exciting this week to see the Family Friendly UK brand that we designed for Family and Childcare Trust launching at No.11 Downing Street. Family Friendly UK is a nationwide scheme that helps organisations (including Gatwick Airport, photographed here) to provide better services for their family customers, and better support their employees. The new identity for the scheme was devised to closely relate to the charity’s own branding, where previously it had appeared independent. The intention is that it now carries the Family and Childcare Trust name and fits in the context of the organisation’s wider activities. The new look will roll out gradually for new members. See our work for Family and Childcare Trust here.