This year I curated one of four ‘studios’ central to the BA Graphic Design and BA Illustration courses at The Cass, London Metropolitan University. Having named the studio Empathy & Enterprise, I set out to demystify the whole branding process. Our philosophy was that branding starts with a deep understanding of customers and succeeds when it establishes a strong sense of meaning and purpose.
The final brief of the year asked students to develop a brand platform and identity for an enterprise with a social angle. Adam Hayes chose to work for our live client Woup, a social enterprise run by Alex Collis who turns wonky veg into extravagant soups.
Others, such as Joao Cardoso, chose to invent their own enterprises. Joao’s concept Co-friends provides food containers in smart take away bags for donors to fill with home cooked food. These are then collected and distributed to the homeless.
Sophie Helman chose to create an awareness campaign about the common but little known condition Dyspraxia. Sophie wanted it to be a positive campaign that would connect with young people with the condition and help everyone to understand it better. As part of the project she created a range of dyspraxia inspired products such as the Can’t Write in a Straight Line notebook.
BA Graphic Design and BA Illustration students are exhibiting at:
The Cass Show 1, Friday 10 June – Saturday 18 June 2016
4th Floor, Central House, 59-63 Whitechapel High Street, London E1 7PF
Throughout the show The Cass Hothouse is running free workshops with industry experts and practitioners. Whether you are an industry professional, a student or someone with a passing interest in design who wants to know more, all are welcome to take part. This year events will be hosted by Anna Lomax, Baxter & Bailey, Europa, Le Gun and Emptyset. Find out more here.