Empathy & Enterprise struts its stuff at The Cass Summer Show

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This year I curated one of four ‘studios’ central to the BA Graphic Design and BA Illustration courses at The Cass, London Metropolitan University. Having named the studio Empathy & Enterprise, I set out to demystify the whole branding process. Our philosophy was that branding starts with a deep understanding of customers and succeeds when it establishes a strong sense of meaning and purpose.

The final brief of the year asked students to develop a brand platform and identity for an enterprise with a social angle. Adam Hayes chose to work for our live client Woup, a social enterprise run by Alex Collis who turns wonky veg into extravagant soups.

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Adam Hayes branding for Woup
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Adam Hayes branding for Woup

Others, such as Joao Cardoso, chose to invent their own enterprises. Joao’s concept Co-friends provides food containers in smart take away bags for donors to fill with home cooked food. These are then collected and distributed to the homeless.

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Joao Cardoso food sharing concept Co-friends

Sophie Helman chose to create an awareness campaign about the common but little known condition Dyspraxia. Sophie wanted it to be a positive campaign that would connect with young people with the condition and help everyone to understand it better. As part of the project she created a range of dyspraxia inspired products such as the Can’t Write in a Straight Line notebook.

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Sophie Helman Dyspraxia awareness campaign
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Sophie Helman Dyspraxia awareness campaign
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Sophie Helman Dyspraxia awareness campaign
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Sophie Helman Dyspraxia awareness campaign

BA Graphic Design and BA Illustration students are exhibiting at:
The Cass Show 1, Friday 10 June – Saturday 18 June 2016
4th Floor, Central House, 59-63 Whitechapel High Street, London E1 7PF

Throughout the show The Cass Hothouse is running free workshops with industry experts and practitioners. Whether you are an industry professional, a student or someone with a passing interest in design who wants to know more, all are welcome to take part. This year events will be hosted by Anna Lomax, Baxter & Bailey, Europa, Le Gun and Emptyset. Find out more here.