“Successful brand identities create strong brand icons or symbols and then play with them. Elements such as a key colour or distinctive tone of voice can play a part in anchoring the brand.”
As curator of Empathy & Enterprise studio I was interviewed about the future of branding for The Cass Summer Show literature. And here it is in print on private view night.
Throughout the show The Cass Hothouse is running free workshops with industry experts and practitioners. Whether you are an industry professional, a student or someone with a passing interest in design who wants to know more, all are welcome to take part. This year events will be hosted by Anna Lomax, Baxter & Bailey, Europa, Le Gun and Emptyset. Find out more here.