It's my job to pin-point what a brand stands for and how to bring the story to life. These are some of the ways I do it.

Laying firm foundations<br> for your brand

Laying firm foundations
for your brand

A brand platform provides firm foundations for your brand. It describes your place in the market, your proposition for consumers and the personality of your brand. Intended for sharing with stakeholders, staff and partners, it will inspire brand culture, behaviour, design and communications.

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Finding a name to help tell your story

Finding a name to help tell your story

The importance of a brand name cannot be underestimated. A strong name grabs attention and starts to tell your story. It should support your strategy, inspire design and must be available too. Our collaborative process helps you to consider your options and identify the strongest.

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Speaking volumes with the right tone

Speaking volumes with the right tone

Words alone can make your brand recognisable and determine audience engagement. But it’s not just what you say that matters. Brand personality comes from the kind of language you choose to use. We deliver practical guides for everyone who writes for the brand.

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Support for creative agencies

Support for creative agencies

Telling design stories

As a perpetual advocate for design, Emily enjoys helping creative agencies tell their stories through case studies and award entries. An external perspective enables her to create narratives that dramatise the business context and achievements. Emily has prepared winning entries for DBA Design Effective Awards and Transform Awards. Get in touch for a chat.

Who we've worked with


Catherine Barnes Artist
Car & Away
Clydey Holidays
Culinary Anthropologist
Department Store for the Mind
Folly Farm
Good Science Beauty
Jack Media Agency
Toot the Tiny Tugboat
Three Eleven Architecture
Victoria Moore
Vinayaga Snacks

Creative agencies

Brand Ethos
Carter Wong
Designers Anonymous
Family (& Friends)
Filthy Media
Frank Bright & Able
Johnson Banks
Nu Creative
Pemberton & Whitefoord
Together Design

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