Why we need poets in business
Thought: Why we need poets in business
Being creative, a seasonal message
Thought: Being creative, a seasonal message

@EmilyPenny

Nice weekend? My husband made stew with dumplings. The bastard. He's now threatening custard.

You know when you can't decide if something is genius or the pits? It can be a fine line. Somebody explain Wanda Vision. Please. 🤯

How strong is your brand name? – The results.
Report: How strong is your brand name? – The results.
Shouldn’t brand purpose be about more than social value?
Soundbite: Shouldn’t brand purpose be about more than social value?
And breathe. Looking back on 2018
Thought: And breathe. Looking back on 2018
Cleaning up for a local charity at Christmas
Exhibition: Cleaning up for a local charity at Christmas
Why to be colourful on Black Friday
Thought: Why to be colourful on Black Friday
Posing on Instagram, what’s the end goal?
Thought: Posing on Instagram, what’s the end goal?
Dear business owner, why you need to stop being professional
Thought: Dear business owner, why you need to stop being professional
Not so dim – we need to reclaim the idea of ‘mum’ from marketers
Thought: Not so dim – we need to reclaim the idea of ‘mum’ from marketers
On 2017 and why I’m making no excuses for colourful language
Thought: On 2017 and why I’m making no excuses for colourful language
Introducing our training sessions – Wake Up Workshops
Event: Introducing our training sessions – Wake Up Workshops
Wellness branding – lessons in holistic thinking
Event: Wellness branding – lessons in holistic thinking
The New Line, De La Warr Pavilion
Exhibition: The New Line, De La Warr Pavilion
How strong brand names tell good stories
Thought: How strong brand names tell good stories
On twenty years in design. Three years of Colourful. And in defence of 2016.
News: On twenty years in design. Three years of Colourful. And in defence of 2016.
How animals are used to build brand personality
Soundbite: How animals are used to build brand personality
Successful Design Effectiveness Award entries 2017
News: Successful Design Effectiveness Award entries 2017
London Design Biennale – immersive storytelling with purpose
Exhibition: London Design Biennale – immersive storytelling with purpose
The Cass interview with studio leader Emily Penny
Soundbite: The Cass interview with studio leader Emily Penny
Empathy & Enterprise struts its stuff at The Cass Summer Show
Exhibition: Empathy & Enterprise struts its stuff at The Cass Summer Show
How to modernise logos but keep authenticity
Soundbite: How to modernise logos but keep authenticity
The new product design – where visual meets digital
Thought: The new product design – where visual meets digital
Our pick of Pick Me Up 2016
Exhibition: Our pick of Pick Me Up 2016
Unpicking brand semantics – a guide
Thought: Unpicking brand semantics – a guide
Stylus Packaging Futures
Soundbite: Stylus Packaging Futures
How to get the most out of colour in packaging design
Thought: How to get the most out of colour in packaging design
Pantone’s Colour of the Year for 2016
Soundbite: Pantone’s Colour of the Year for 2016
A very Colourful Christmas
News: A very Colourful Christmas
A ten point philosophy for creative branding practitioners
Soundbite: A ten point philosophy for creative branding practitioners
Branding in sixty seconds
Soundbite: Branding in sixty seconds
The changing shape of logo design
Thought: The changing shape of logo design
Cass Hothouse, enabling dialogue between design education and industry
Event: Cass Hothouse, enabling dialogue between design education and industry
Why branding for start-ups is deeper than just packaging
Thought: Why branding for start-ups is deeper than just packaging
How to grow a food business
Event: How to grow a food business
How service design can explore the future through storytelling
Thought: How service design can explore the future through storytelling
Spreading the word with the DBA Effectiveness Awards
News: Spreading the word with the DBA Effectiveness Awards
‘Tis the season to be making. It’s so much more fun than consuming.
News: ‘Tis the season to be making. It’s so much more fun than consuming.
The sparkle in the detail
News: The sparkle in the detail
Read all about it: Colourful Times out now
Read all about it: Colourful Times out now
First episode of Toot the Tiny Tugboat airs on Channel 5
News: First episode of Toot the Tiny Tugboat airs on Channel 5
People’s Trust for Endangered Species reviews achievements
News: People’s Trust for Endangered Species reviews achievements
How to write a design brief
Thought: How to write a design brief
Airbnb introduces a new symbol for ‘belonging’
Soundbite: Airbnb introduces a new symbol for ‘belonging’
The journey can be as important as the destination
Thought: The journey can be as important as the destination
Family Friendly UK launches at No.11
News: Family Friendly UK launches at No.11
How do you name your design business?
Thought: How do you name your design business?
Why are we so scared of strategy?
Thought: Why are we so scared of strategy?