Shouldn’t brand purpose be about more than social value?
Soundbite: Shouldn’t brand purpose be about more than social value?
And breathe. Looking back on 2018
Thought: And breathe. Looking back on 2018

@EmilyPenny

Branded world. #branding #brandidentity #logo #brandicon #brandsymbol https://t.co/F3EJLNLZVN

Branding isn't as simple as it used to be. We're in the land of cobrand, partnership and mash-up. Who said logos we… https://t.co/K9s8cV9zEW

Cleaning up for a local charity at Christmas
Exhibition: Cleaning up for a local charity at Christmas
Why to be colourful on Black Friday
Thought: Why to be colourful on Black Friday
Posing on Instagram, what’s the end goal?
Thought: Posing on Instagram, what’s the end goal?
Dear business owner, why you need to stop being professional
Thought: Dear business owner, why you need to stop being professional
Not so dim – we need to reclaim the idea of ‘mum’ from marketers
Thought: Not so dim – we need to reclaim the idea of ‘mum’ from marketers
On 2017 and why I’m making no excuses for colourful language
Thought: On 2017 and why I’m making no excuses for colourful language
Introducing our training sessions – Wake Up Workshops
Event: Introducing our training sessions – Wake Up Workshops
Wellness branding – lessons in holistic thinking
Event: Wellness branding – lessons in holistic thinking
The New Line, De La Warr Pavilion
Exhibition: The New Line, De La Warr Pavilion
How strong brand names tell good stories
Thought: How strong brand names tell good stories
On twenty years in design. Three years of Colourful. And in defence of 2016.
News: On twenty years in design. Three years of Colourful. And in defence of 2016.
How animals are used to build brand personality
Soundbite: How animals are used to build brand personality
Successful Design Effectiveness Award entries 2017
News: Successful Design Effectiveness Award entries 2017
London Design Biennale – immersive storytelling with purpose
Exhibition: London Design Biennale – immersive storytelling with purpose
The Cass interview with studio leader Emily Penny
Soundbite: The Cass interview with studio leader Emily Penny
Empathy & Enterprise struts its stuff at The Cass Summer Show
Exhibition: Empathy & Enterprise struts its stuff at The Cass Summer Show
How to modernise logos but keep authenticity
Soundbite: How to modernise logos but keep authenticity
The new product design – where visual meets digital
Thought: The new product design – where visual meets digital
Our pick of Pick Me Up 2016
Exhibition: Our pick of Pick Me Up 2016
Unpicking brand semantics – a guide
Thought: Unpicking brand semantics – a guide
Stylus Packaging Futures
Soundbite: Stylus Packaging Futures
How to get the most out of colour in packaging design
Thought: How to get the most out of colour in packaging design
Pantone’s Colour of the Year for 2016
Soundbite: Pantone’s Colour of the Year for 2016
A very Colourful Christmas
News: A very Colourful Christmas
A ten point philosophy for creative branding practitioners
Soundbite: A ten point philosophy for creative branding practitioners
Branding in sixty seconds
Soundbite: Branding in sixty seconds
The changing shape of logo design
Thought: The changing shape of logo design
Cass Hothouse, enabling dialogue between design education and industry
Event: Cass Hothouse, enabling dialogue between design education and industry
Why branding for start-ups is deeper than just packaging
Thought: Why branding for start-ups is deeper than just packaging
How to grow a food business
Event: How to grow a food business
How service design can explore the future through storytelling
Thought: How service design can explore the future through storytelling
Spreading the word with the DBA Effectiveness Awards
News: Spreading the word with the DBA Effectiveness Awards
‘Tis the season to be making. It’s so much more fun than consuming.
News: ‘Tis the season to be making. It’s so much more fun than consuming.
The sparkle in the detail
News: The sparkle in the detail
Read all about it: Colourful Times out now
Read all about it: Colourful Times out now
First episode of Toot the Tiny Tugboat airs on Channel 5
News: First episode of Toot the Tiny Tugboat airs on Channel 5
People’s Trust for Endangered Species reviews achievements
News: People’s Trust for Endangered Species reviews achievements
How to write a design brief
Thought: How to write a design brief
Airbnb introduces a new symbol for ‘belonging’
Soundbite: Airbnb introduces a new symbol for ‘belonging’
The journey can be as important as the destination
Thought: The journey can be as important as the destination
Family Friendly UK launches at No.11
News: Family Friendly UK launches at No.11
How do you name your design business?
Thought: How do you name your design business?
Why are we so scared of strategy?
Thought: Why are we so scared of strategy?