Hopscotch: Leaping forward with a new name

Hopscotch is the new name for Sara Watkins’ UX consultancy practice. She came to me knowing that she needed to replace what had become a meaningless name: KW Interactive. I worked closely with Sara to find the right concept and tone for the brand. Hopscotch was selected because it works so well as a metaphor for user-flow and navigation, while at the same time being playful and having a strong spoken sound. Additionally, I developed proposition copy to concisely summarise her diverse offering in a coordinated way. Sara’s new brand identity and website is now in development.