Ode to Chichester: championing indie retail

Following the 2020 lockdown, 20 independent retailers of Chichester collaborated in the making of a grass-roots promotional film to welcome shoppers back to the high street. Project producer Debbie Ford and film-maker Ranald Lloyd-Williams approached me to write the script, which I did under my poetry moniker The Brand Poet.

The poetic voice-over to ‘Ode to Chichester’ intended to stir emotions rather than sell. Within it are hidden the names of ten retailers which will only be spotted by locals. The film launched at the local Drive In Cinema event on the August bank holiday weekend and was shared extensively on social media.

Ode To Chichester Film from RLW Film on Vimeo.

Producer: Debbie Ford, The Chichester Social
Film-maker: Ranald Lloyd-Williams, RLW Film
Script: Emily Penny, The Brand Poet