Wonderfill: championing plastic-free groceries

Wonderfill offers an alternative to plastic packaging. Set up by Hannah Robbins in St Leonards, the store opened in June 2019 and has become a focal point for those seeking a more sustainable lifestyle. But rejecting physical packaging didn’t mean the store rejected ‘brand’. I worked with the business owner to find a positive name that was more about solutions than problems and worked with Matt Burke at Almighty to develop a playful brand identity. The personality of this brand comes through in carefully selected sustainable touch-points, such as an ink stamp instead of a business card and hand-painted wall graphics.

Design by Almighty. Full case study coming soon.